Creativity-related elements of cognition and emotions influenced by videogames

Yeh, Chloe Shu-Hua and Harrison, Neil and Morris, Thomas Howard (2025) Creativity-related elements of cognition and emotions influenced by videogames. Behaviour and Information Technology, 45 (4). ISSN 0144-929X

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Abstract

To date, the impact of various types of videogame stimuli on creativity-related elements of cognition and emotions is unknown. The current research investigated the effects of action and non-action visual videogame stimuli on cognitive load, attentional breadth, and emotional processes. To measure cognitive load, participants responded to a red fixation cross during videogame presentation (RT task). Following the stimuli, the effects on attentional breadth were measured using the Navon letter task and emotional responses were obtained using a self-report scale. Results from the simple RT task showed that viewing the action videogame stimuli were associated with greater cognitive load compared to the no game condition. The Navon task revealed that attentional breadth was similar in the action game and the no-game condition, but that attentional breadth was narrowed in the non-action game condition. The emotional responses after viewing action videogame stimuli were less pleasant than viewing non-action videogame visual stimuli but more arousing than a no game control condition. These findings show that visual stimuli used in action and non-action videogames differentially affect creativity-related elements of cognition and emotions.

Item Type: Article
Additional Information and Comments: © 2025 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
Faculty / Department: Faculty of Human and Digital Sciences > School of Psychology
SWORD Depositor: RISE Symplectic
Depositing User: RISE Symplectic
Date Deposited: 11 Mar 2026 14:41
Last Modified: 11 Mar 2026 14:41
URI: https://hira.hope.ac.uk/id/eprint/4873

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