Enterprise’s strategic management under COVID-19: Evidence from South Africa

Hasan, Fakhrul and Mohammad Raijul, Islam and Akter, Salma (2022) Enterprise’s strategic management under COVID-19: Evidence from South Africa. African Journal of Accounting, Auditing and Finance, 8 (2). ISSN 2046-8083

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Abstract

In our research, we mainly looked at the questions on how enterprise strategic management is affected during COVID-19 period in South Africa, from the context of stakeholder theory, legitimacy theory, and based on organisational culture. For both stakeholder theory and legitimacy theory, as the pandemic continues to unfold, palpable social pressure has pointed to both a shift from short-term to long-term outcome, and renewed importance of CSR. This is due to the short-term impact of this very special pandemic, prior to which, the term ‘social distancing’ was unheard of. On top of that short-term impacts, was also identified in this research that enterprise strategic management that gives focus to stakeholder management are also more resilient to major external shocks like COVID-19 pandemic.

Item Type:	Article
Additional Information and Comments:	This version of the article has been accepted for publication in the African Journal of Accounting, Auditing and Finance. Once published, a link will be provided to the final version.
Keywords:	COVID-19, Strategic management, enterprise, organisational culture, CSR
Faculty / Department:	Faculty of Business, Law and Criminology > Liverpool Hope Business School
Depositing User:	Fakhrul Hasan
Date Deposited:	09 Sep 2022 09:28
Last Modified:	12 Dec 2023 14:40
URI:	https://hira.hope.ac.uk/id/eprint/3562

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