Items where Author is "Baxter, Katherine Jane"

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Number of items: 3.

Article

Baxter, Katherine Jane and Ghandour, Rajab and Histon, Wendy (2024) Greenwashing and brand perception – a consumer sentiment analysis on organisations accused of greenwashing. International Journal of Internet Marketing and Advertising, 21 (1/2). pp. 149-179. ISSN 1477-5212

Baxter, Katherine Jane and Czarnecka, Barbara and Schivinski, Bruno and Massaro, Maria Rita (2022) Masculine men do not like feminine wording: the effectiveness of gendered wording in health promotion leaflets in the UK. PLoS ONE. ISSN 1932-6203

Book Section

Vann Yaroson, Emilia and Baxter, Katherine Jane and Ni, Arnt Kyawt (2024) Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends. In: Corporate Branding in Logistics and Transportation Recent Developments and Emerging Issues. Routledge, United Kingdom. ISBN 9781003356882

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