Items where Author is "Baxter, Katherine Jane"

Baxter, Katherine Jane and Ghandour, Rajab and Histon, Wendy (2024) Greenwashing and brand perception – a consumer sentiment analysis on organisations accused of greenwashing. International Journal of Internet Marketing and Advertising, 21 (1/2). pp. 149-179. ISSN 1477-5212

Vann Yaroson, Emilia and Baxter, Katherine Jane and Ni, Arnt Kyawt (2024) Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends. In: Corporate Branding in Logistics and Transportation Recent Developments and Emerging Issues. Routledge, United Kingdom. ISBN 9781003356882

Baxter, Katherine Jane and Czarnecka, Barbara and Schivinski, Bruno and Massaro, Maria Rita (2022) Masculine men do not like feminine wording: the effectiveness of gendered wording in health promotion leaflets in the UK. PLoS ONE. ISSN 1932-6203