Cronshaw, Sue and Busby, Robert (2015) Political Branding: the Tea Party and its use of participation branding. The Journal of Political Marketing, 14 (1-2). pp. 96-110. ISSN 1537-7857
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Abstract
The emergence of the Tea Party movement in 2009 witnessed the surfacing of a populist, anti-Obama libertarian mobilization within the United States. The Tea Party, a movement that brought together a number of disparate groups—some new, some established—utilized participation branding where the consumer attributed the movement its own identity and brand. Its consumer-facing approach, lack of one single leader, and lack of a detailed party platform, in combination with its impact on the 2010 election races in America, earmarks it as a contemporary and unconventional brand phenomenon worthy of investigation.
| Item Type: | Article |
|---|---|
| Additional Information and Comments: | This is an Accepted Manuscript of an article published by Taylor & Francis in The Journal of Political Marketing 06/01/2015, available online: http://www.tandfonline.com/doi/full/10.1080/15377857.2014.990850 |
| Keywords: | Tea Party Branding |
| Faculty / Department: | Faculty of Creative Arts & Humanities > School of Humanities |
| Depositing User: | Susan Creaney |
| Date Deposited: | 10 Mar 2016 19:33 |
| Last Modified: | 13 Nov 2024 10:30 |
| URI: | https://hira.hope.ac.uk/id/eprint/812 |
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