The “Pink Tax” and Gender Price Disparity in Personal Care

Wishart, Grace and Poo, Mark Ching-Pong and Baxter, Katherine and Lau, Yui-yip (2024) The “Pink Tax” and Gender Price Disparity in Personal Care. Encyclopedia, 4 (3). pp. 1279-1285. ISSN 2673-8392

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Abstract

The “Pink Tax” refers to charging higher prices for products and services marketed primarily to women compared to similar or identical items targeted at men, despite comparable production costs. This research uses Unilever as a case study to focus on the impact of the Pink Tax on women’s purchasing power, particularly within the personal care industry. The study provides a comprehensive overview of the Pink Tax’s evolution, key research findings, public responses, and regulatory measures to address this issue. By synthesising existing research and case studies, this paper highlights the economic burden imposed on women and the reinforcement of gender stereotypes through market practices. The study underscores the need for equitable pricing mechanisms and informed consumer advocacy to rectify the economic disparities exacerbated by the Pink Tax.

Item Type:	Article
Additional Information and Comments:	© 2024 by the authors. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
Faculty / Department:	Faculty of Business, Law and Criminology > Liverpool Hope Business School
Depositing User:	Ching Pong Poo
Date Deposited:	03 Sep 2024 11:22
Last Modified:	03 Sep 2024 11:22
URI:	https://hira.hope.ac.uk/id/eprint/4354

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