Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends

Vann Yaroson, Emilia and Baxter, Katherine Jane and Ni, Arnt Kyawt (2024) Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends. In: Corporate Branding in Logistics and Transportation Recent Developments and Emerging Issues. Routledge, United Kingdom. ISBN 9781003356882

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Abstract

This Chapter explores the role of corporate branding in the logistics industry. It mainly explores related concepts, history, and trends. Here, the core characteristics of corporate branding are examined, such as ethereality, intricacies, and culture. Corporate social responsibility and digitalisation were also highlighted as current trends. Future trends include emotions such as the minimalist approach and integration of equality, diversity, and inclusion in corporate branding strategies.

Item Type:	Book Section
Additional Information and Comments:	This is the accepted manuscript version. It is deposited under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
Faculty / Department:	Faculty of Business, Law and Criminology > Liverpool Hope Business School
Depositing User:	Anna Ni
Date Deposited:	26 Apr 2024 11:18
Last Modified:	26 Apr 2024 11:18
URI:	https://hira.hope.ac.uk/id/eprint/4205

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