Items where Author is "Histon, Wendy"

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Article

Baxter, Katherine and Garnelo- Gomez, Irene and Perez-Vega, Rodrigo and Histon, Wendy and Sanchez-Razo, Miguel A and Mazzoli, Ilaria (2025) Setting the Sustainability Agenda: The Impact of LuxuryBrands' SDG-Related Tweets on Consumer Engagement. International Journal of Consumer Studies. ISSN 1470-6423

Baxter, Katherine Jane and Ghandour, Rajab and Histon, Wendy (2024) Greenwashing and brand perception – a consumer sentiment analysis on organisations accused of greenwashing. International Journal of Internet Marketing and Advertising, 21 (1/2). pp. 149-179. ISSN 1477-5212

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