Selling lemons?: The relationship between learning and teaching information on university programme web pages and future students’ course satisfaction

Hosein, Anesa and Rao, Namrata (2021) Selling lemons?: The relationship between learning and teaching information on university programme web pages and future students’ course satisfaction. Journal of Marketing for Higher Education. ISSN 0884-1241 Electronic: 1540-7144

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Abstract

The sources and types of information that prospective students desire have been widely researched. However, there is limited research on the usefulness of learning and teaching (L&T) information provided by universities in describing the actual student experience. Using the concept of information failure, the study investigates the meaningfulness of the efforts of universities in 1) providing L&T information to prospective students and 2) attending to information guidance from government bodies. Findings based on secondary data analysis of L&T information provided on 36 HEIs’ websites and students’ satisfaction scores of their perceived learning experience indicate that only a small proportion of information provided on university websites reflects the students’ actual perceived learning experience. Further, the study provides guidance on the L&T information HEIs should feature on their programme webpages which is likely to be an indicator of their actual learning experience.

Item Type: Article
Additional Information and Comments: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing for Higher Education, on the 21st March 2021, available online at https://www.tandfonline.com/doi/full/10.1080/08841241.2021.1894527
Keywords: Student Experience, Learning and Teaching, Website Information, University, Student Satisfaction, Expert Failure
Faculty / Department: Faculty of Education > Education Studies
Depositing User: Namrata Rao
Date Deposited: 22 Jan 2021 09:09
Last Modified: 22 Mar 2021 14:39
URI: https://hira.hope.ac.uk/id/eprint/3232

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