Digital media as a driver of change in political organisation: 2010 and 2015 UK general elections

Ridge-Newman, Anthony (2020) Digital media as a driver of change in political organisation: 2010 and 2015 UK general elections. Media, Culture and Society. ISSN 0163-4437 (Accepted for Publication)

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Abstract

In Britain, by 2015, Web 2.0 had become a more widely accepted and established mode of civic engagement of which political e-participation became an observable extension. However, in the run-up to 2010, social media were newer, less understood and largely associated with younger generations. These changes present questions about how wider technocultural developments impacted on political engagement between the 2010 and 2015 UK general elections. This paper aims to go some way in examining this question with a theoretical focus on the role of Facebook as a driver of change in political organisation. Using the British Conservative Party as a case study, the paper analyses and compares events, observations and shifting power relations associated with digital technology and organisational change observed over two election cycles spanning from 2005 to 2015. A focal aim is to examine changes in Conservative Party campaigns and organisation in order to contribute to wider debates about the impact of digital technology in changing the organisation and activities of actors, like political parties and political participants, in democratic contexts. The article concludes that a complex combination of internal and external; technological and human; and grassroots and centralised factors played roles in changing the Conservative Party.

Item Type: Article
Additional Information and Comments: This is the author's post peer review version of an article, the final version will appear in the Sage Publications journal Media, Culture and Society.
Keywords: Conservative Party; Digital Media; Facebook; Party Change; Social Media; British Politics; 2010 General Election; 2015 General Election
Faculty / Department: Faculty of Arts & Humanities > Politics, History, Media and Communication
Depositing User: Anthony Ridge-Newman
Date Deposited: 05 Mar 2020 12:46
Last Modified: 05 Mar 2020 12:49
URI: https://hira.hope.ac.uk/id/eprint/3036

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