Mediatization and Sport: A Bottom-Up Perspective

Skey, Michael and Stone, Chris and Jenzen, Olu and Mangan, Anita (2018) Mediatization and Sport: A Bottom-Up Perspective. Communication and Sport, 6 (5). pp. 588-604. ISSN 2167-4795

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The concept of mediatization has proved remarkably popular in the past decade, although recent critiques have challenged its media-centrism, ahistoricism, and conceptual clarity. In this article, we draw on the work of those who suggest that mediatization is best deployed as a means of understanding particular social domains and the ways in which institutions and actors orientate their activities towards media. Using association football, or soccer, as our focus we offer a bottom-up perspective using data gathered from research workshops with young people in England. These not only demonstrate the extent to which football is followed through a range of media platforms but also how broader understandings of the game are shaped by these engagements. Moreover, we adapt insights from recent phenomenological approaches to media to focus on the practical, embodied forms of knowledge and habit that shape how football is currently played, followed, and debated.

Item Type: Article
Keywords: mediatization, football, communication, young people, media
Faculty / Department: Faculty of Arts & Humanities > Business School
Depositing User: Chris Stone
Date Deposited: 18 Mar 2019 14:33
Last Modified: 18 Mar 2019 14:33

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