Visual images in Turkish pop: the subversive role of cultural hybrids

Way, Lyndon (2016) Visual images in Turkish pop: the subversive role of cultural hybrids. Visual Communication, 15 (2). pp. 147-165. ISSN 1470 3572

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Globalisation brings with it fears of cultural imperialism and a global mass culture from the West. This article contends that global imagery in the promotion
of Turkish popular music actually enhances difference within Turkey. Global images are employed alongside Turkish ones to create an array of cross-cultural hybrids which Turkish viewers may read as expressions of
cultural, political and social difference. A social semiotic approach is used on a sample of visuals from three genres of popular music. Analysis is complemented
with an historical and social contextualisation in order to enhance understanding of how images blend the global with the ‘local’ in different ways to enable a medium of protest. Here is a case where global images are an integral part of hybrids which express dissent to national social and political issues.

Item Type: Article
Additional Information and Comments: This is the author's post peer review version of an article, the final version of which is published in the Sage Publications journal Visual Communication
Keywords: cultural hybrids • glocalisation • music video • subversion • Turkish popular music
Faculty / Department: Faculty of Arts & Humanities > Media and Communication
Depositing User: Lyndon Way
Date Deposited: 28 Sep 2017 15:50
Last Modified: 28 Sep 2017 15:50

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