Pokémon GO: A Revolution in Social Gaming (Case Study)

Gransden, C.A. (2017) Pokémon GO: A Revolution in Social Gaming (Case Study). In: Social Media Marketing. SAGE, London. ISBN 9781526423870 (Accepted for Publication)

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Abstract

Pokémon GO was released in the summer of 2016, it became an instant hit and made $1 billion dollars in under a year. This case study examines how it became such a success and its impact on social gaming.

Item Type: Book Section
Faculty / Department: Faculty of Arts & Humanities > Business School
Depositing User: Clay Gransden
Date Deposited: 04 Jul 2017 13:39
Last Modified: 04 Jul 2017 13:39
URI: http://hira.hope.ac.uk/id/eprint/2074

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