The matched-guise technique

Kircher, Ruth (2016) The matched-guise technique. In: Research Methods in Intercultural Communication. Blackwell, Oxford, pp. 196-211.

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Abstract

The matched-guise technique is an indirect method of eliciting language attitudes that involves the experimental investigation of speech perception. The method is frequently used in both sociolinguistics and the social psychology of language. This chapter provides an overview of the key features of the matched-guise tech- nique. Step by step, the chapter explains how to plan and conduct a matched- guise experiment by discussing the choice of an appropriate text, the recording of the experimental stimuli, the design of the evaluation booklet as well as the actual procedure to be followed for the experiment. Following this, the chapter explains how to analyze the findings of a matched-guise experiment. The chapter then discusses the limitations and the strengths of the technique, and it concludes by elaborating on the use of the technique in combination with other meth- ods as well as more recent developments regarding indirect methods of attitude elicitation.

Item Type: Book Section
Keywords: research methods, language attitudes, speaker evaluation paradigm, triangulation
Faculty / Department: Faculty of Arts & Humanities > English
Depositing User: Ruth Kircher
Date Deposited: 23 Jun 2016 08:13
Last Modified: 23 Jun 2016 08:13
URI: http://hira.hope.ac.uk/id/eprint/1527

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